“We can’t raise money for operations. Donors don’t want to pay for salaries.”
I have heard it all too often. The well-connected, respected, influential (and often affluent) board member makes the statement that virtually kills the fundraising for an organization. I know you’ve heard it too.
I have a request of my fellow nonprofit fundraisers and executives. The next time you here this, please speak up. Please inform your board members that your organization’s entire operating budget is your organization’s mission. “Salaries” is the largest line item in an organization’s budget. That’s because it takes people to do the mission of the organization. And yes, they need to get paid. If you need an example, use mine.
I work for a psychiatric hospital. We don’t have operating rooms or fancy equipment. We do however, have expert doctors, compassionate nurses and mental healthworkers who have choosen to work in field that requires a special kind of person. With out these people, my hospital couldn’t function.
Donors will pay for salaries. They will pay for programs. And they will pay for organizational missions that make an impact. I have included part of a presentation on “Raising Money for Operations” on my blog. Please watch it, share it and use it to become empowered to raise money for operations.