A Question all Non-Profit Organizations should ask regarding their Board Members…
Are We Eating Our Chickens?
Non-profit board members are organizations’ most important volunteers. When properly recruited, trained and engaged, they act as the body with the greatest amount of influence and can positively impact the non-profit with which they are affiliated. Yet, board members’ fiduciary responsibility of legal, financial and ethical obligations to the non-profit positions them as those with the most to lose.
Regardless of this risk, many non-profit organizations tend to regard their board members as a bottomless well in terms of resources (time, talent and treasure). Too often, organizational employees, including management, expect board members to know exactly “what to do”. They expect board members to give to the annual fund, to the gala, and the capital campaign…every year…at the highest level. They are expected to act as advocates in the community, ask their friends to come to events and give to the organization. Additionally, board members are expected to serve on committees, and give of their talent and time. In short, non-profit organizations have a lot of expectations. Unfortunately, too often, these expectations go unmet.
The reasons expectations are not met are simple; board members are not properly recruited, trained and engaged. The result, non-profit organizations end up eating their chickens!
Chickens and Eggs
What would you do if all you had for a food source was a chicken? You could cook it and eat it, or you could nurture it so that it produced eggs. The second option provides you with a continued food source, where the first option might be faster and easier, but will be exhausted quickly.
The Chicken/Egg analogy is often used in referral networking (www.BNI.com). A “Chicken” is a business referral that keeps producing through repeat business, thus an “Egg” is a purchase. A good example is a locksmith with a large apartment complex as a customer. The complex is the chicken and every time a new tenant moves in, the locks need to be changed, and hence “lays an egg”.
We can also apply the analogy to philanthropy and non-profit governance. The chicken is someone who has a strong link to the organization, has tremendous influence and many times, is of means. In non-profit organizations, chickens are primarily board members, but can also be regular donors, former board members, former agency beneficiaries etc. In this analogy, the chicken’s contacts are the eggs.
The saying, “people give to people, not causes” acts as a proponent for the Chicken/Egg scenario in non-profit fundraising. Chickens are more likely to secure philanthropic contributions for their favorite charitable organization because they have an illustrated, commitment to the organization. Their contacts (i.e. eggs) view the chicken’s affiliation to the organization as a stamp of approval and are more likely to entertain a relationship with the organization.
How Non-Profits Can Stop Eating Their Chickens
Step #1 – Identify Your Needs
Like humans, non-profit organizations are different, thus have different needs. Identify your organization’s needs and how your board can help to meet those needs. From here, identify the attributes (e.g. political influence, industry knowledge, affluent leader, passionate advocate) of an ideal director for your board.
Step #2 – Board Member Job Description
A formal document that outlines the Board Member expectations – specific to your organizations needs – is a helpful recruiting tool. Keep in mind the 3 T’s (time, talent and treasure).
Step #3 – Training
Board Members are volunteers; they are not professionals in your organization. Give them the training they need to be successful and orient them about your organization, the industry, trends and challenges.
Step #4 – Individual Board Member Goals
Not all board members are alike, nor do they have the same capacity, talent or connections. The organization CEO should meet with each board member, individually, to establish individual goals in terms of time, talent and treasure.
Step #5 – Evaluation
After one year, board members should (1) evaluate the performance of the CEO, (2) the board as a whole and (3) their individual performance based on their own goals.